Why Enterprises Should Be Talking About Trust, Not Tech
In this episode, we speak with Ivan Branco, who leads information management, AI, and analytics for the Volvo Group's logistics operations in Belgium, about the real-world case for blockchain in enterprise manufacturing. The conversation covers why blockchain is still misunderstood in the boardroom and how to change that, the country of origin compliance problem and the costly fines it creates, Volvo's internal exploration of a proprietary cryptocurrency for supplier transactions, the fragmented blockchain landscape and how too many competing chains undermine trust, and why cultural change is the true barrier to adoption.
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